In this episode of “I Am Lakeland,” host Don Burns sits down with Shaq Cozart, the founder of UpDraft Marketing. Shaq shares his expertise in digital marketing and his passion for helping small businesses in Lakeland and beyond elevate their brands through targeted, measurable ad campaigns.
Shaq discusses his transition from Virginia to Florida and how his background in communications led him to launch UpDraft Marketing. He explains the power of digital advertising across platforms like Meta (Facebook and Instagram), Google, and even popular streaming services like Hulu and Pluto. A major focus of the conversation is how digital marketing allows small businesses to compete on a national scale without needing a massive corporate budget.
Whether you are a solo entrepreneur or a growing company with 50 employees, this episode provides actionable advice on how to get more “eyeballs” on your brand and ensure every marketing dollar counts. 75
