In this episode of the I Am Lakeland podcast, host Don Burns sits down with Momo, the creative force behind Charismo Shop. The conversation offers an inspiring look into the journey of a local entrepreneur, starting with Don’s own transition from a 20-year career in maintenance to becoming a community directory founder and content creator. He shares his vision for I Am Lakeland—a central hub designed to spotlight the artists, shops, and unique stories that make the Lakeland area special.
Momo introduces her brand, Charismo Shop, which specializes in original stationary and accessories like stickers, keychains, and pens. She explains the heart behind her work: a message of self-acceptance and embracing your “inner weirdo.” One of her most popular items, the “Certified Silly Goose” license, perfectly captures this quirky and relatable energy. Momo also shares her plans for product expansion, including tote bags and notebooks, and discusses the challenges and rewards of running an in-house business with her partner from their apartment.
The episode delves into the importance of community and networking. Momo reflects on her positive experiences at local events like “Lakeland is Our Business,” where she connects with other creators and supporters. Don, impressed by Momo’s unique social media style and editing skills, emphasizes how her sincere and “hometown” vibe truly resonates with the audience.
Whether you’re a fellow small business owner or a Lakeland local, this episode is a heartwarming reminder of the power of staying true to yourself. Momo’s story is a testament to the fact that with a little “magic” and a lot of heart, you can build something that truly connects with people. You can find more of her work at charismoshop.com or follow her journey on Instagram and TikTok. 62
