In this episode of “I Am Lakeland,” host Don Burns sits down with Nicole of Hot Mod Agency and Grant Sparks of Spark Sites to discuss their latest venture: The Influencer Academy. Together, they are redefining what it means to be a “creator” in Central Florida and showing local entrepreneurs how to harness the power of social media for real business growth.
Nicole shares her mission of helping families create supplemental income through content creation, while Grant brings his expertise in entrepreneurship coaching and web development. They discuss the common struggle small businesses face with traditional, expensive marketing and explain why influencer marketing is a more accessible and effective alternative.
Whether you’re a budding creator looking to monetize your passion or a business owner curious about how to work with local influencers, this episode offers a roadmap for navigating the “omniscience age” of digital marketing. 79
