In this episode of “I Am Lakeland,” host Don Burns introduces an inspiring young local talent, JJ Curry, the 18-year-old founder of WTIH Studios and a recently published author. JJ shares his entrepreneurial journey and the philosophy behind his brand, which stands for “Work Till It Hurts”—a mantra centered on finding the sweet spot of effort where true personal growth and improvement happen.
JJ discusses his debut book, The Elusive Chase of Greatness, which he describes as a unique blend of fantasy fiction and self-improvement. Inspired by series like Harry Potter and Percy Jackson, as well as the mindset of athletes like Kobe Bryant, JJ aims to make the process of personal development as engaging and imaginative as a great adventure story.
Whether you’re a student looking for motivation or a fan of local success stories, JJ’s ambition and dedication to his craft offer a powerful example of what the next generation of Lakeland creators can achieve. 98
