In this episode of “I Am Lakeland,” host Don Burns sits down with Nicole Bradham, the founder of Hot Mod Agency, for an insightful conversation about the evolving world of influencer marketing and community building. Nicole shares her journey from running a social media marketing company to launching an agency dedicated to humanizing the influencer industry and empowering local creators in Polk County.
Throughout the interview, Nicole highlights the value of working with “micro-influencers”—real people like stay-at-home moms and college students—who provide authentic connections for local businesses. She discusses her passion for supporting the Lakeland community, including her work with the Lakeland Chamber of Commerce to launch the Women’s Business Council and her involvement with organizations like Top Buttons and the Junior League of Greater Lakeland.
Whether you’re a small business owner looking to grow your brand or an aspiring content creator, this episode offers a wealth of knowledge on how to leverage digital marketing while staying rooted in your community. 26
