In this inspiring episode of the I Am Lakeland podcast, host Don Burns sits down with Patricia Uiterwyk, owner of Venue Salon, and her manager, Jessica Bouter. Patricia shares her fascinating journey from being born and raised in Hawaii to finding her home in Lakeland, where she has built a thriving, community-focused business over the last six years. As a woman entrepreneur, Patricia reflects on why Lakeland is the perfect environment for small businesses and creatives to flourish.
The conversation centers on the values that define Venue Salon, particularly its partnership with Aveda. Patricia explains the importance of using plant-based, sustainably sourced, and cruelty-free products that are safe for both guests and the environment. Beyond providing top-tier beauty services, Patricia is passionate about “smashing the industry’s preconceptions” by mentoring cosmetology students and teaching young children about the science and art behind the craft.
A significant portion of the episode is dedicated to the salon’s deep commitment to philanthropy. Patricia and Jessica discuss their upcoming gala for the Breast Cancer Research Foundation (BCRF), an event that has grown significantly each year. They also highlight their efforts during Earth Month, supporting local initiatives like Owl’s Nest Sanctuary and global partners like Charity Water. The episode showcases the salon’s “relationship-first” approach, including specialized services for women undergoing cancer treatments, proving that a local business can be a powerful force for good. 23
